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PUMA, a titan in the world of sports and fashion, stands as a beacon of empowerment and transformation through sports. Embodying the spirit of the world's fastest athletes, PUMA is driven by values that resonate deeply with exceptional athletes: bravery, confidence, determination, and joy. Their philosophy is simple yet profound – to be brave in taking risks, to be confident in every action, to be determined in achieving dreams, and to find joy in the pure essence of sport beyond just winning.

Delving into the realm of product innovation and diversity, PUMA excels in various sports sectors. They ignite excitement in team sports, innovate in golf, infuse style in running and training, and amplify performance in motorsports, all under their FOREVER.FASTER mantra. This approach elevates the brand to new heights. Furthermore, PUMA's group company, stichd, plays a vital role in enhancing athletic performance through its production and distribution of bodywear and socks, not just for PUMA but for other renowned brands as well. Additionally, COBRA PUMA GOLF, a part of the PUMA family, champions the fun aspect of golf, offering innovative, performance-oriented shoes, apparel, and clubs for golfers of all skill levels.